Two video types, two different goals
"Lifestyle Video" is a short, sales-focused ad format that shows the product in a scene with camera motion. "UGC Video" mimics the natural, problem-solution feel of a video shot by a content creator — it's meant to not look like an ad. Picking the right type for the channel you're producing for (an Instagram ad vs. organic TikTok) directly affects how well it performs.
Why the camera move you pick matters
When generating video from a product photo, picking a camera move (zoom-in, orbit, pan) turns it from a static slide into something that feels like a real shot. Picking the move based on the detail you most want to highlight (e.g. a close-up loop for a watch) gives a stronger result.
Account for the credit cost upfront
Video generation needs more compute than images, so it costs more credits. Confirming the scene/product looks right in an image first, then carrying that over to video, is more efficient than testing video directly.